PRIVACY POLICY

Effective Date: February 20, 2025
Last Updated: February 20, 2025

Smudge Tech, Inc. ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share information from users ("you") of the Well Guided mobile application (the "App") and associated services (the "Services").

By accessing or using the App, you agree to this Privacy Policy and our Terms of Use. If you do not agree, you must discontinue use immediately.

1. INFORMATION WE COLLECT

We collect both Personal Information (information that identifies you) and Non-Personal Information (information that does not directly identify you).

1.1 Personal Information

We may collect the following Personal Information:

Account Information: Name, email address, username, and password.
User-Generated Content: Posts, comments, and interactions within community features.
Customer Support Inquiries: Any information you provide when contacting us.

1.2 Automatically Collected Data

When you use our App, we automatically collect:

Device Information: IP address, operating system, device model, and browser type.
Usage Data: App interactions, session duration, and features accessed.
Location Data (if enabled): Approximate location to improve personalized experiences.
Cookies and Tracking Technologies: We use cookies and analytics tools to enhance user experience. You can control cookie settings in your device or browser.

1.3 Information from Third-Party Services

If you link a third-party account (such as Apple or Google), we may receive certain account information as authorized by you.

2. HOW WE USE YOUR INFORMATION

We use your information for the following purposes:

To Provide Services: Creating and managing accounts, offering personalized content.
To Improve and Personalize the App: Analyzing trends, tracking engagement, and enhancing features.
To Communicate with You: Sending support responses, updates, and promotional messages (you can opt out).
To Enforce Policies and Ensure Security: Preventing fraud, abuse, and unauthorized access.
To Comply with Legal Requirements: Meeting regulatory obligations and responding to legal requests.

3. HOW WE SHARE INFORMATION

3.1 Third-Party Service Providers

We may share information with trusted third-party vendors who assist in operating the App, such as:

Cloud storage providers (e.g., AWS, Google Firebase)
Analytics services (e.g., Google Analytics)
Email and notification services

These third parties are contractually required to protect your data and cannot use it for their own purposes.

3.2 Legal Compliance and Safety

We may disclose Personal Information if required:

By law or governmental requests.
To prevent fraud, abuse, or security threats.
To protect the rights, safety, or property of our users or the Company.

3.3 Business Transfers

If we undergo a merger, acquisition, or sale of assets, user data may be transferred as part of the transaction. You will be notified of any material changes in data ownership.

3. USE OF SERVICES

3.1 Permitted Use

You agree to use the Services only for lawful purposes and in compliance with all applicable laws and regulations.

3.2 Prohibited Conduct

You must not:

Use the Services in a manner that violates any laws, regulations, or third-party rights.
Reverse engineer, decompile, or attempt to extract the app’s source code.
Scrape, data mine, or attempt unauthorized access.
Harass, threaten, or violate the privacy of other users.

We reserve the right to suspend or terminate accounts violating these rules.

4. MOBILE APP-SPECIFIC TERMS

The Well Guided app may require access to your camera, microphone, location, and storage for specific features.
You may receive push notifications, which you can manage in your device settings.
Internet connection required: Data charges from your carrier may apply.

5. INTELLECTUAL PROPERTY

All content, including text, graphics, software, and trademarks, is owned or licensed by Smudge Tech, Inc.
You may not copy, modify, distribute, or create derivative works without written permission.

6. USER CONTENT

6.1 Ownership & License

You retain ownership of any content you submit (e.g., comments, uploads).
By submitting content, you grant Well Guided a non-exclusive, royalty-free, worldwide license to use, display, and distribute your content.

4. DATA RETENTION AND SECURITY

4.1 Data Retention

We retain Personal Information for as long as necessary to:

Provide the Services
Comply with legal obligations
Resolve disputes
Enforce agreements

After this period, we securely delete or anonymize your data.

4.2 Security Measures

We implement industry-standard security measures, including encryption, firewalls, and access controls, to protect your information from unauthorized access. However, no system is completely secure, and we cannot guarantee absolute security. In the event of a data breach, we will notify affected users in accordance with applicable laws.

5. YOUR RIGHTS AND CHOICES

5.1 Access, Update, and Deletion of Your Information

You may request access to, update, or delete your Personal Information.
You can manage your data preferences under "Manage My Data" in the Well Guided App.
We will respond to requests within a reasonable timeframe, typically within 14 days.

5.2 Opt-Out of Marketing Communications

You may opt out of promotional emails by following the unsubscribe instructions in any marketing email.
Even after opting out, you may still receive important service-related communications.

5.3 California Consumer Privacy Act (CCPA) Rights

If you are a resident of California, you have the right to:

Request access to your Personal Information.
Request deletion of your Personal Information.
Opt out of data sales (we do not sell Personal Information).

To exercise these rights, contact us at privacy@wellguidedapp.com.

5.4 General Data Protection Regulation (GDPR) Rights

If you are located in the European Economic Area (EEA), you have the right to:

Access, correct, or delete your Personal Information.
Object to or restrict certain data processing.
Withdraw consent where applicable.

To make a GDPR-related request, contact privacy@wellguidedapp.com.

6. CHILDREN’S PRIVACY

The App is not directed to individuals under the age of 13, and we do not knowingly collect Personal Information from children under 13.

If we become aware that we have collected information from a child under 13 without verified parental consent, we will delete such data promptly. If you believe we have collected such information, contact us at help@sagedapp.com.

For users under 18, parental consent may be required to access certain features of the App.

7. THIRD-PARTY LINKS AND SERVICES

Our App may contain links to third-party websites or integrate with third-party services. We are not responsible for the privacy practices of these third parties.

This Privacy Policy does not apply to any external services, and we encourage users to review the privacy policies of third-party websites before interacting with them.

8. INTERNATIONAL DATA TRANSFERS

If you are located outside the United States and use our App, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.

We implement appropriate safeguards to ensure your data is protected, including Standard Contractual Clauses (SCCs) where required by law.

9. CHANGES TO THIS PRIVACY POLICY

We reserve the right to update this Privacy Policy at any time.

If changes are material, we will notify you via email, push notification, or an in-app alert.
Non-material changes take effect immediately upon posting.

You should review this Privacy Policy periodically to stay informed about how we protect your information.

10. CONTACT INFORMATION

For any questions regarding this Privacy Policy or to exercise your rights under applicable laws, contact us at:

Email: help@sagedapp.com

Mailing Address:
Smudge Tech, Inc.

768 N Twin Oaks Valley Road, Unit F, San Marcos CA 92069